Finding Your Flow: Sustainable Adventures in the Flow Country
At Venture North, we’re thrilled to be champions of the Flow Country’s UNESCO World Heritage Site (WHS) bid. This vast expanse of blanket bog – the largest in Europe – is a landscape unlike any other. Its rugged beauty, rich biodiversity, and deep human history deserve recognition on the world stage.
But for us, the WHS bid is about more than just prestige. It’s about ensuring the Flow Country thrives for generations to come. We envision a future where success is framed by a simple philosophy: “E Flou”, a traditional name for the boggy Flow Country that also encapsulates being in the flow. This philosophy is a holistic approach to tourism, one that benefits the environment, local communities, and of course, the visitors themselves.
Spreading the Love: Exploring Beyond the Beaten Path
Traditionally, tourism in the Flow Country has been concentrated on the NC500 coastal route and its many iconic landscapes and attractions. While these areas are undeniably worth exploring, the true sustainable magic lies in venturing further. Imagine vast, open skies mirroring the endless expanse of bog, punctuated by lochans teeming with life. Picture ancient ruins whispering stories of the past, or vibrant wildflowers painting the landscape in a kaleidoscope of colours. The Flow Country offers experiences that go beyond the postcard-perfect – they’re immersive and unforgettable.
We envisage visitors opting to stay longer in the Flow Country gateway towns, taking time to appreciate the many aspects that have influenced our area, such as culture, history, energy and nature in attractions such as North Coast Visitor Centre, Strathnaver Museum, Timespan or Ferrycroft Visitor Centre, as well as the excellent walks, trails and exhibitions at RSPB Forsinard Flows.
Slow Down, Spend More: Invest in Experiences
The beauty of the Flow Country isn’t meant to be rushed through. “E Flou” encourages us to slow down, savour the moment, and truly connect with this extraordinary place. By staying longer, visitors can delve deeper into the local culture, sample fresh, locally sourced food, and participate in unique experiences. Whether it’s learning the traditional art of crofting, stargazing under a canopy of a million stars, or volunteering with conservation efforts, there’s something for everyone. These immersive experiences create lasting memories and foster a sense of responsibility for this precious landscape.
Sustainable Tourism for a Sustainable Future
The health of the Flow Country is paramount. That’s why Venture North prioritizes promoting sustainable travel options – think electric vehicle charging points, accessible public transport links, and well-maintained walking and cycling paths. We champion responsible and regenerative tourism practices, from responsible waste management to minimising our footprint on the delicate bog ecosystem. By encouraging responsible behaviour, visitors become stewards of the Flow Country, ensuring its beauty endures for future generations. And let’s not forget the ambition to bring the eyes of the world to the Flow Country through digital technology to educate and inspire future generations.
Happy Communities, Happy Visitors
The Flow Country’s most valuable asset is its people. Local communities hold the key to unlocking the secrets of this place, its history, and its traditions. “E Flou” emphasizes strong community engagement, ensuring local voices are heard and local knowledge is shared. This fosters a sense of ownership and pride, leading to a more authentic and enriching experience for visitors. Imagine cozy evenings spent listening to tales of the past, or learning traditional crafts from skilled artisans. These connections create a sense of belonging, encouraging visitors to stay longer and explore further.
A World Heritage Site for the World to Enjoy
The Flow Country’s WHS bid presents a golden opportunity. It will attract visitors who appreciate unique landscapes, rich heritage, and responsible tourism practices. It will elevate the Flow Country onto the global stage, attracting investment that benefits both the environment and local communities. Ultimately, a successful WHS bid paves the way for sustainable growth, sensitive protection ensuring the Flow Country continues to inspire and enthral visitors for centuries to come.
So, are you ready to find your flow? Join us on a journey of discovery – a journey that goes beyond the expected, fosters connection, and leaves a positive impact. The Flow Country awaits.
About Venture North
Venture North is the destination management organisation for Caithness and Sutherland. Our role is to support, promote and develop responsible and sustainable tourism for the region, working with local businesses and communities alongside local and national stakeholders.
